Retail & Stores

In stores, it’s all about speed. Customers glance around quickly, take in visual cues in a flash, and make decisions within seconds. As a brand or supplier, you therefore have only a brief moment to stand out. A well-placed product display or in-store display can help with that. At the checkout, in the storefront window, or right in the middle of the store: this is your chance to showcase your product on its own, separate from the shelf. How do you want to be visible in retail?

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Why are displays indispensable in retail?

Retail is all about visual choices. What catches the eye gets noticed. What gets noticed gets sold. Product displays and in-store displays play a key role in this. They give your brand control over how a product is presented. In a store, displays serve multiple functions. They attract attention, drive foot traffic, support seasonal campaigns, or reinforce brand recognition. Especially for chains or independent retailers with limited space, a display makes the difference between being visible and going completely unnoticed.

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For Retail & Stores

Popular Display Types

In the retail sector, virtually every type of display is used, depending on the type of store, the product, and the location on the sales floor. The right combination of display types reinforces each other. Often, a single campaign is implemented in various locations throughout the store.

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Contact us today. With just one click, we’ll take the first step from sketch to display. From the very first idea to a striking final result that’s ready to make an impression.

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A method that works for you

Custom Solutions for Maximum Impact

No two brands are the same. That’s why a standard display doesn’t always work. With a custom solution, you can tailor the display to the store environment and the product you want to showcase. In retail, it’s often about adapting quickly. Customization also means working with you to consider delivery times, setup, transportation, and replacement. You don’t just get a display that fits your brand, but one that also fits the practical realities of the sales floor. Good customization doesn’t stand out because it’s so unique, but because it feels natural in the store and catches the eye where it counts: with the customer.

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Examples for Retail

In drugstores and perfume shops, you often see displays on or near the counter, featuring gift sets or new skincare lines. In shoe stores, compact displays are used for shoe care products. They’re placed close to the sales promotion—for example, at the counter or next to the fitting area—and are designed to encourage customers to pick up that extra item.

Fashion stores primarily use displays during seasonal campaigns—such as winter accessories, summer specials, or holiday sales. The displays often complement the storefront window or thematic presentations inside the store itself.

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What Our Customers Say

Sanne de Vries

(5)

“Dutch Display guided us perfectly from start to finish. They understood our idea right away and came up with creative solutions we would never have thought of ourselves. The end result exceeded our expectations!”

Mark Jansen

(5)

“Professional, fast, and incredibly flexible. Even with our tight deadline, they delivered a display that not only looks fantastic but also delivers immediate results in the store.”

Laura van den Berg

(5)

“The team at Dutch Display really works with you to find the best solution. From the first sketch to the prototype, everything went smoothly and was clear. We’re extremely satisfied and will definitely work with them again!”

Dutch Display

Read our blogs here

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Shop in shop display

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Shop-in-shop displays: greater visibility and impact in limited retail space

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Hoe hoog moet een toonbank display zijn

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How tall and wide should a counter display be? These are the ideal dimensions

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Nudging in retail

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Nudging in Retail: How Design, Placement, and Repetition Influence Purchasing Behavior

Read this blog

How can we help?

Frequently Asked Questions

Do you have a question about our process or how we work? Below you’ll find answers to the most frequently asked questions. That way, you’ll know exactly what to expect—from the initial idea to the final delivery.

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Is customization necessary in a retail setting?

Every store is different: the space, the layout, the lighting, the flooring. A standard display rarely fits these elements well. Custom solutions ensure that your presentation appeals to exactly the right audience.

Can the displays be integrated into the existing store layout?

The design takes into account colors, materials, and sizes that complement the store environment. As a result, your display won’t look out of place but will blend in with the overall look, while still allowing your brand to stand out as a distinct presentation.

Are there opportunities for both temporary and permanent positions?

For short-term campaigns or seasonal promotions, lighter materials such as cardboard or plastic are often used. Do you want a display that will stay up for months? In that case, there are solutions made of wood, metal, or a combination of the two. The choice always depends on the intended use and the retail space where the display will be placed.