Why Displays Work in Education and Government
People communicate a lot in public spaces, but very little is actually noticed. Flyers get lost in racks, and posters get lost among the clutter on busy bulletin boards. A display draws the eye. It stands on its own—both literally and visually—and therefore attracts attention more quickly. In the education and government sectors, displays are rarely used for commercial promotion. The focus is on informing, engaging, or raising awareness. Displays must therefore be tailored to these purposes.